Journalism tries to adapt

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At one point in time, the newspaper business was seen as a “cash cow,” says Jon Whitney, Illinois Press Foundation board member and publisher of Carroll County Review. But there’s been a sharp decline in print advertising revenue since 2006, when it peaked at $49.3 billion, according to a 2018 report from Pew Research. By 2016, print media advertising revenue had declined to $18.3 billion, less than half of what it had been generating just a decade earlier.

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